<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.businesscommawoman.com/p/i-used-to-run-a-brand-agency-heres</loc><news:news><news:publication><news:name>Business [Comma] Woman</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-05T10:20:35+00:00</news:publication_date><news:title>I used to run a brand agency. Here's why I don't think you need a formal "brand" in your first year. (And what you need instead) </news:title></news:news></url></urlset>