Three Positioning Checks to Ensure You’re Getting the Most From “The Cringe Tax.”

We can’t escape The Cringe. So let’s get clients out of it.

I used to know someone who made a lot of videos about herself on Instagram. We’ll call her Yvette. She posted like she was an Influencer, talked about her life like she was an Influencer, and did what all of us are frankly a little scared to do:

Faking it until you make it in public.

As it happened, Yvette didn’t make it. At least not in the way I’m tal…