![Business [Comma] Woman](https://substackcdn.com/image/fetch/$s_!Hvh1!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd4c4ed-94b9-4d42-86eb-c0840126bf79_1190x1190.png)
1. Correct the record
What’s something your client believes, but isn’t really true?
Or asked another way: what’s something your client keeps doing because they think it’s working, but it’s really not?
For me, it’s that my clients might post about hot-button issues (AI, politics) and get a lot of traffic and impressions, only to get no clients because their work has nothing to do with either of those things.
Start with: “One thing that needs correcting,” and go from there. This was one of my better-performing angles last week.
