What to Post This Week (9/28)

Writer’s block Rx for anyone workin’ on their night cheese

1. Show people you get the sh*tty feeling

The fastest way to earn trust with your potential clients is showing them you understand their problem because you’ve been through it yourself.

No need to be overly performative here, but just be honest about a time that you’ve felt exactly what they’re feeling.

I did this last week and talked about a time someone hurt my feelings after I put myself out there to show I get what it feels like to do something potentially “cringe.”

My post impressions on this one are 4K+ and reached 3K people after ping-ponging between 200-1K on posts over the last couple of weeks.

Go right inside your people’s tension: what do they feel like? When have you felt that, too? What happened?

And remember, if you don’t know what tension it is that you resolve, it’s time to revisit your positioning. Do that below.

Want Easy Sales? You Need Specificity.