You’re Reading Business [Comma] Woman by Sonia Hildner

Hi! You’re reading Business [Comma] Woman. I’m Sonia Hildner.

I’m an award winning* entrepreneur who has started and supported multiple six-figure service-based businesses. My expertise is marketing and sales: two things that give many entrepreneurs hives.

I started this Substack to help anyone with expertise start and market a business. Being good at something is half of the equation; selling your services is the part that makes you money.

When I started my first business, One Wild Goose, I had no idea where to go for support on anything related to starting, selling, and marketing my services. Having an MBA and running Pepsi’s social media did not prepare me to answer questions like:

-How do I price myself?

-Should I go project rate or hourly?

-What makes a good offer structure?

-How do I get clients?

Questions like these often stop people from starting- and marketing - a business around their expertise. My goal is to remove these barriers by helping you answer some of these “scarier” questions for yourself.

Quick note: I’m a strategist, not a lawyer. Any language or advice I share is meant to be a starting point— not a final answer. Please run anything you use by your own attorney.

What you get as a free subscriber to Business [Comma] Woman:

Just by signing up, you’ll see some things in your inbox right away:

• Occasional free articles related to starting and marketing your service-based business

• Occasional content starters and frameworks to help you market and sell your services

Consider upgrading to a paid subscription ($8/month)

Paid subscribers get access to every article I write on starting, marketing, and selling a service-based business. They also get:

• Access to my “Office Hours,” which I hold for 90 minutes, once a month, along with the recap notes so you can learn from others

• One new article a week emailed directly to their inbox

• Full access to all of my frameworks and templates that make starting and marketing your business much easier

*My awards might be self-determined and awarded. But I invite you to: